Rafael “Rafa” de la Sierra is the founding partner of Sierra Capital. Responsible for the overall strategy of the firm, he is also actively involved in client relations, and enjoys interacting directly with his clients. He focuses his time and attention on establishing and maintaining productive long-term relationships based on trust and integrity. Before establishing Sierra Capital in 1998, Rafa worked for four years at Citibank as a Vice President, servicing Ultra High Net Worth Latin America based clients. Prior to Citibank, Rafa spent two years at Merrill Lynch as a Junior Banker. He was responsible for supporting the consultants and for prospecting. Prior to Merrill Lynch, Rafa worke